Founded by Food and Drinks Heroes judge Paul Brown the company has gained listings in a number of the UK’s biggest supermarkets and delivered sales in the first two years that exceeded all expectations. The brand had become one of the fastest growing FMCG start-ups – despite joining a market dominated by international heavy-weights.
Over the last few years, BŌL has served over 35 million portions of fruit and veg and is continuing to work with incredible chefs and nutritionists to develop even more innovative, delicious products and recipes so that BŌL will be available to enjoy at any time of the day.
They’ve re-fashioned two of the nation’s familiar foodie favourites with a delicious plant-based health-boosting twist: Spiced Purple Carrot Power Soup and Creamy Tikka Masala Fresh Veg Pot.
Spiced Purple Carrot Immunity Boosting Power Soup offers the ultimate taste of autumn. Beautifully vibrant, naturally sweet and deliciously spiced: it’s all the goodness of the carrot-y classic, but in true BŌL fashion they’ve given veg a bit of edge. Every 600g jar is packed with immunity-boosting benefits from our blend of root vegetables and provides two of your five-a-day, 15g of protein, 18g high in fibre and gluten-free. RRP £3.25, 600g. Available in Tesco and bolfoods.com. Also available in the Immunity & Protein boosting range: Great Taste 2022 Award Winning Garden Pea & Spinach; Roasted Red Pepper & Tomato; Butternut Squash & Chilli; Sweet Potato Cauli Daal; and Creamy Corn & Sweet Potato.
Creamy Tikka Masala Fresh Veg Pot takes inspiration from traditional Indian recipes: warming, aromatic, artfully spiced and enveloped in an irresistible, indulgent sauce. With the BOL plant-based twist, dig into gunpowder potatoes, spiced chickpeas and glorious greens. With traditional Tikka’s being such a crowd-pleaser, pre-launch purchase intent research was very high with 85% claiming they would purchase. With every pot, they’ve lovingly layered all the best bits but supercharged the nutrition: every pot is gluten-free and packed with two of your five-a-day, more than double the fibre and a fraction of the fat of your average Chicken Tikka Masala Ready Meal. BOL Fresh Veg Pots are perfectly balanced for the lunch occasion: the nutrition you crave with the energy of a lighter meal. RRP £3.45, 345g. Available in Tesco. Also available in the range: Creamy Thai Green Curry; Keralan Coconut Curry; Creamy Japanese Katsu Curry; and, the eat hot-or-cold Mediterranean Pesto Pasta.
BŌL Foods Founder Paul Brown says: “The Spiced Purple Carrot Power Soup is as gorgeous to eat as it is to look at. This alongside our new Creamy Tikka Masala Fresh Veg Pot is two new bold and beautiful additions to our extensive range as we continue to provide delicious and nutritious plant-based twists on the nation's favourite recipes and make it easier for everybody to eat more plants.”